Mar 032015
 

Jaggerware LLC

About Us. Jaggerware LLC is a small family owned software company. We write Mobile phone apps and manage Internet Marketing web sites.

Susan Jaggers is the CEO and is a mom with four kids. We’re giving this web site thing a try to hopefully help offset some of the HUGE college bills coming our way.

Susan has a BS in Computer Science from Texas A&M (Whoop!). Her husband Stephen is also a Texas A&M grad with a BS in Computer Science (guess where we met).

Susan runs the business and is the only person on the company roster. Stephen does some technical odds and ends along the way to try and help when he can.

Our Ventures to Date…

Jaggerware LLC has been in business for five years now. Since all of the work is done with free time, it’s slow going. But, we do have some small successes. And, can say we’ve made money almost every year.

Android/iPhone Apps

Math Wizard (Android)

Jaggerware LLC was created to try and take advantage of the HUGE Android and Apple IOS app market. Our first venture was an application called the Math Wizard.

We created the Math Wizard as a way of learning just what it takes to put together a great app. The Math Wizard was written for the Android OS.

When it was released in 2009, very few apps were already out there (compared to now).

We were so excited when it was first published.  We knew nothing about marketing (still don’t know that much).

It took a while for the app to take off. I think we sold 3 in the first 3 months. Maybe a dozen the first six months.

Then we saw some real growth. When we had sold $60 worth in one month (we got about $1 per sale), we thought we were going to be rich!!

We’ll years later, that was the best month ever. We think to many other apps started showing up and we dropped off the top of the App Store search pages.

We still get about $10 a month or so. But, our dreams of retiring and buying vacation homes with the proceeds are long gone.

If you’re reading this on an Android phone, download the free version Math Wizard Lite. It’s a “lite” version that has reduced functionality to just give potential buyers of the Math Wizard an idea of what the full version can do.

We are very proud of the app. And, even though it doesn’t stuff our bank accounts, we do think it’s a very nice tool that early elementary age kids can use to master their Math Facts.

If you do download the app, please make sure you go into the options to see how well the app can be tailored for exactly what you child needs to work on.

If you have the right age kids, do give it a try. We think it’s well worth the 6 quarters (of which Google gets 2 of them) that it will cost you.

Chopsticks Challenge

This is the second app. The idea with this app was to learn more about creating an app where users of the app could play a game against each other.

Many hurdles occurred along the way.

When you’re trying to keep from spending much (any) money, you try to become creative with how to implement your app with regard to player vs player interaction.

The hard part is how do you get the users to meet.

If you don’t have an external server (expensive) that is keeping track of players and joining them. Then, it gets difficult.

The first iteration of this was to create a web site that accepted HTTP requests and use PHP with a MySQL back end to keep track of the new users.

This was actually something that we got pretty much working. But, we were using a free web hosting company (Zimic). And, we weren’t confident that they wouldn’t have a problem with using their site in this way (although their TOS didn’t specifically forbid it).

Also, we found that Zimic would sometimes go away for a weekend (or two).

This didn’t seem like a good solution.

The good news was that it took us long enough to implement the “free” version of “player vs player”, that new companies came along that offered SDKs with user capabilities, and other options.

Scoreloop ended up being the SDK for us. Chopsticks was ported from using the “free” framework to using the Scoreloop SDK.

Unfortunately, there are many “nits” associated with getting this app into good enough shape where we feel it can be released.

And, since it took us long enough to port over to Scoreloop, we also were able to see what the Math Wizard was able to earn on a monthly basis.

In a word: demoralizing.

Chopsticks seems very close to being able to be released. But, every time we go back to it, it’s still very far from being the type of product we want to put our name behind.

We do still plan to finish this app.

The current plans are to try and release it without the “player vs player” functionality. It does have a “player vs computer” function that works really well.

So, we may try to release a “Scoreloop” version that just has the “player vs computer” function. And, then later add the “player vs player” function.

But, we’ve been distracted by something else with bigger potential…

[UPDATE] Just as we were getting closer to releasing Chopsticks Challenge, Scoreloop closed their doors.  OUCH!  We have in the last year found that Google has similar libraries.  So, work has begun to convert Scoreloop to Google Services.  But, it’s been slow going with all of the work we are still doing on our affiliate web sites.

Affiliate/Adsense Web Sites

We started with a lotion site as our first venture into web site marketing.

We got into this because we were up late one night and saw one of those web videos that talks about how you can quit your job and just watch the money roll in with web marketing.

I had pretty much had one of those days at work and was really liking what I was hearing.

Since it was late, it was too tired to stop listening. And, got intrigued enough to look into this wonderful world of affiliate marketing.

I have to give credit where credit is due.

The video ended up having me go through Kyle “free” training at Wealth Affiliates (WA).

The training there had enough information there to convince me that there was “money in them there hills”.

The more I learned about WA, the more I was convinced I didn’t need to pay Kyle “premium” money per month to get the job done.

I had started to pick a different “keyword” for my first site and was just about to go crazy filling that site out when I stumbled upon Spencer Haws.

I have to say Spencer is just a genuine guy. His main web site is Niche Pursuits. And, if you are thinking about getting into this business, I highly recommend reading through his site.

Especially the Niche Case Studies. Spencer (and Perrin; see case study 2) truly have convinced me that money can be made.

And, they show all the steps on how to do it (including the mistakes).

Just read through one or two of the posts there, and you’ll be able to tell pretty quickly just how genuine these guys are.

Anyway, back to my site. I used the “free trial” version of Spencer’s Long Tail Pro tool to find my first site.

I keep going back and forth on whether this site is truly “good” in terms of keywords.

When I compare how long it’s taking me to rank on Google to the two Niche Site Affiliate Case Studies, I have to think the keywords are not good.

But, I read in many other places where it can take 3 or 4 months before you truly rank where you’re supposed to rank.

As I write this, I’m 2 months in. And, am very frustrated that I don’t have a sale yet.

I’m on page 3, and Perrin’s site got their first sales when on page 3. I don’t have any illusions that our site is as good as Perrin’s A Penny Shaved (there’s another link for Perrin to put me further behind 🙂 ).

We have also implemented Google Adsense.  Adsense has actually done slightly better than the affiliate links.

Additional Sites

Our second site has been up and running.

Now that it’s targeting much less competitive keywords, it is getting more impressions than before.

We moved this site from the free hosting site to see if the domain was holding us back. I can’t say the domain really was a factor.

The site actually seemed to do a little worse on it’s own domain.  But, I think it had something to do with the re-branding which lost a little focus on the keyword we were targeting.

We now have a third site.  It has actually done the best.

[UPDATE] Wow, how time flies.  We created three sites.  All of them were DESTROYED on Google PBN update date (along with Perrin’s A Penny Shaved site).  That was September 18th, 2015.  A very dark day for Jaggerware LLC.  But, it’s always darkest before the soap (or something like that).  The good news is that we converted our three really trash sites into sites that are more focused on providing quality content.  We are especially proud of The Coffee Bean Menu.  And, with great content comes Google love.  So, all of our three sites have been re-branded.  And, they each provide much better quality content (some in more ways than the others).

Our Inspirations

I want to take a minute to give some love to some of the folks that have helped us the most along the way.

Spencer (and Perrin)

Spencer has provided the most guidance for me along the way.

I read so much of his examples and used as much as I could to create my own sites.

Like I’ve mentioned above Perrin’s 1st site under the guidance of Spencer for the Niche Site Project 2 was the perfect model for my sites (with the exception of the death blow of using PBNs).

Neil Patel

Neil Patel is someone I stumbled on while research just how to do all of this web site marketing stuff.

I’m really terrible at it.

But, Neil just has a way of making marketing sound so easy.  He’s a true master at it.

And, I’ve found many, many of his article to contain so many gold nuggets of useful information.

What I find so amazing about Neil is how in depth he goes into every article.  He never just touches the surface.

So, when you go to read a Neil article, you never have just one thing to do.

You are given several options and can pick and choose the ones that are the easiest for you to do.

At least that’s how I use his articles.

I only do this part time, so it’s impossible to try and do all of the stuff that Neil provides.  Even though it all looks like it will work great.

Gael Breton

Gael Breton is another fellow online marketing expert on how to get traffic and improve web site content.

I include Gael because I gave him my email once and he is constantly bombarding my email.

But, unlike others that bombard my email (excluding the guys above), I actually look for and LOVE the emails he sends.

I don’t know how he does it.

But, he manages to send me an email about a problem I’m always trying to figure out.

As an example, I get anxious about creating backlinks without getting a penalty (remember I was DESTROYED by the Google PBN update; so very wary of doing anything that might be considered even off-white link building).

And, the next email I get is an article about building white hat backlinks.  Or, I just finish looking at one of my sites poor traffic and boom, there’s an email about 7 Hacks to double my traffic in one week.

Conclusion

We’re hoping 2015 is the breakout year for Jaggerware LLC.

While it has made money over the years. We’re hoping to at least make back what we spent last year.

We are making money.  But, the amounts are extremely small and not yet what is needed to maintain this level of effort.

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